Almacor - Inclusive Fashion

Desafio

Almacor was born at the intersection of fashion and art as instruments of expression and inclusion. More than clothing, the brand communicates — giving voice to individuality and building bridges between artists and society. Its purpose is to break barriers, celebrate diversity, and foster acceptance through the beauty of imperfection.

The challenge for Tato Brasil was to translate this sensitive and transformative vision into a living brand — capable of representing inclusion and diversity without relying on stereotypes, connecting purpose and aesthetics within a single language. It was necessary to create a strategic platform that conveyed emotion, authenticity, and belonging, revealing the power of art and fashion as tools for expression and individual liberation.

Solução

Tato Brasil was responsible for the entire branding project for Almacor — from strategic positioning to naming, tagline, and visual identity.
We started from the principle that every creation begins with a gesture: a stroke, a line, the touch of a brush translating the soul’s feeling. This idea inspired the entire visual system, with textures, shapes, and nuances that express movement and the authenticity of the artistic process.

The name Almacor encapsulates the essence of the brand — the union of soul and color, feeling and expression. The tagline “For Every Soul, a Tone” reinforces the inclusive and plural vision that supports the brand’s purpose.
The result is a living, symbolic, and emotional brand that dresses causes and connects people — a project where strategy and expression merge to give form and voice to a new way of seeing and experiencing fashion.